Contact: Eunice Chia
PR
+65 9822-2062
media@pixsync.com

FOR IMMEDIATE RELEASE
26 July 2008

PIXSYNC PHOTOGRAPHY-DESIGN-PRINT CONSULTANCY SERVICES

PixSync Photography-Design-Print Consultancy services (Singapore photographers)

Mercer is the global leader for trusted HR and related financial advice, products and services. In mid 2008, PixSync was engaged to plan, shoot (lifestyle), provide creative layout concept and produce prints on large motivational posters for an internal marketing campaign aimed to bolster inter-departmental relationship within the various Mercer Singapore offices.

A critical aspect to the project was in the conceptualizing of the “Photo Art Direction” for the campaign. After in-depth discussion and interviews with Mercer staff, PixSync was able to produce photos highlighting each individual’s unique character and strength. The lifestyle shots capturing each participant’s expressions, along with office props and appropriate background (colors) helped showcase Mercer’s employees in a positively relaxed and confident mood.

“Eugene and his team have been really helpful. We will keep them in mind for future photo-taking and printing needs,” exclaimed Grace Chun of Mercer.

“PixSync was engaged to photograph about 20 chosen representatives from various departments of Mercer. The focus of the campaign was to foster closer collaboration within the many working teams at Mercer, and also as a means of recognizing the contributions of each individual “Champions”. The project theme (Value Posters) was thus focused on the cultural aspect of the business and the can-do, positive working attitudes of the employees,” said Eugene Choy, Principal Photographer (Partner). “Again, PixSync was presented with a tight dateline and shooting schedule, but with the team’s combined effort and experience with organizing many similar corporate lifestyle shots, we managed to complete the project in good time. Much care was placed in the digitizing process to ensure overall balance in color, levels and curves, including touch up on certain facial features. As a result, the large posters prints (A2 size) were promptly and rapidly delivered to Mercer just in time for display before their Principal’s visit from the United States.”

PixSync offers turnkey Photography, Concept & (Large) Print Solutions. If you’d like more information about this topic, pls contact Eugene at +65 9155-0412.

Contact: Eunice Chia
PR
+65 9822-2062
media@pixsync.com

FOR IMMEDIATE RELEASE
5 July 2008

PIXSYNC SPECIALIZED DIGITAL IMAGING SERVICES

PixSync Specialized Digital Imaging Services

Deutsche Bank’s 3D-Logo is at the centre of attention in the bank’s print advertisements. Unlimited authenticity and connectivity are an integral part of Deutsche Bank’s global Brand Communications concept “Winning with the Logo” and market-specific calibrations deliver the brand to respective target audiences and support Deutsche Bank’s winning Corporate story.

PixSync was engaged early 2008 to plan, shoot and provide digital layout of a Singaporean skyline as part of Deutsche’s bank “Empowering” campaign. The project was carried out over 3 months with a production schedule that was adhered to tightly. The final 12 meter by 4 meter completed skyline of Singapore, now located at Changi Airport Terminal 3, is one of that reflects Deutsche Bank’s mission and strengths as a leading global investment bank.

” I’ve just been to T3 to check out the sites as they are now up. They look great!” exclaimed Melanie de Cruz, Head of Brand Communications – Asia, Deutsche Bank AG. “Thank you for all the good work”.

“When we took on the project, we understood the scale of work. The initial part to the project involved photography of individual buildings that made up the skyline of Singapore. The photographic team only managed to carry out the photo shoot after extensive survey of shooting locations, deciding which building was to be of main focus. We also had to take note the general direction of sunlight, distance to shooting targets and choice of appropriate lens and shooting equipment in order to make the photo capture process a success. Following this, the images were carefully processed and put together to form the final campaign montage.” said Eugene Choy, Founder of PixSync Photography. “Much digital imaging work had to be carried out to combine all different elements such as the walkway, sea, building and the sky. It was critical to ensure that the image elements making up the skyline remain sharp in its details with any effects of pixilation. Again, we achieved this through close communications beginning from the planning stage, to the time the project was awarded to PixSync and all throughout the advanced imaging process. At PixSync, we continue to up our photography expertise through our unique imaging solutions.”

PixSync offers Specialized Imaging Solutions for Large Prints. If you’d like more information about this topic, please contact Terran Tang at +65 9822-2062.